However, it is important to know what each platform offers in terms of targeting, user intent, and cost. It really depends on different variables including your brand, your content, who you’re targeting, and your experience on each social media platform. The “best” paid social advertising platform is going to vary from business to business. But does the sheer size of the platform or fact that users spend more time on Facebook decide which is a better for your business?īefore diving into the LinkedIn ads vs Facebook ads conversation, I must say that this isn’t a one-size-fits-all type of answer. Facebook also has the added advantage of owning Instagram ( over 1 billion active users). Without the data to support one over the other, we are shooting blindly in the dark hoping to hit our target.įacebook has over 2.2 billion active users, compared to LinkedIn’s 550+ million active users. ![]() Even with all of the analytics available in digital marketing, it’s tough to know which is best. ![]() You want to use the right platform for your lead generation campaigns. As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads.
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